Industry
Retail
Project Type
Marketing Campaigns
OpenSky
Home & Landing page Updates
Landing page and marketing banner designs for OpenSky, a members-only marketplace curated by celebrity chefs and wellness experts. Through iterative design and A/B testing, refined visual hierarchy, messaging, and calls-to-action to increase conversion rates.
Checkout Experience
I redesigned the checkout experience to reduce friction and cart abandonment. Clarified progress indicators and consolidated form fields were added, maintaining cart visibility throughout the payment process, which improved the checkout completion rate.