JCPenney / e-commerce
JCP is one of the largest and oldest department store chains in US. The company started jcp.com over 20 years ago, and now offers omni-channel experiences such as shop online/pick-up in-store, and ship to home.
Global header footer exploration
Option 1: This design was proposed based on user testing results, as users felt most comfortable with the navigations. One benefit is that this design allows promo message like Free Shipping.
Option 2: From user testing results, we learned the search box should be placed next brand logo, then in the order of location, my account, shopping cart. In order to utilize small space, we used icons to represent three sections. Instead of red brand logo, white reversed logo was used to separate from category navigation. This design was received well from business stakeholders.
Option 3