Esso / Mobile App
Esso is a pay at the pump app that allows quick and secure transaction without waiting to pay. Upon completing transaction, users are back on the road continuing their trips.
Role : Design Manager, UX/UI Lead
Lead design team to develop new UI for the app. Create a new design system. Facilitate stake holder meetings and presentations.
The approach: The goal of this project was to create a white label solution leveraging the existing app - UX enhancement and creating a new design system.
First, we reviewed the current app to identify the places we can make changes, including the additional requests from marketing team on making promotional messaging visible. After user testing, we decided that it’s helpful to users to display any promotional information with location based data on dashboard screen.
Apple Watch notification examples: Suggested Apple Watch app feature to create a complete fueling and transaction experience for customers.